#4ForEachOther

The assignment: As the world grappled with the continuing COVID-19 crisis, Fraser Communications was tasked with the difficult job of convincing the public of LA County to abide by recommendations from health officials as the County began reopening its economy.

The solution: Identify 4 simple actions which would be easy to remember and incorporate into a daily routine, and develop empowering creative featuring real Angelenos based on the strategy “Don’t just save lives. Save life.”

Video

Social

Credits

Client: Los Angeles Department of Public Health
Creative Director: Bruce Dundore
Art Director: James Kevich
Copywriter: Emily Levant
Photographer: Fred Siegel
Video Production: Beyond the Porch