Love Your Baby’s Teeth

The problem: How do you inform hard-to-reach communities on the outskirts of L.A. on how to care for a baby’s teeth – especially when they might not have any yet?

The solution: Reach parents by reaching their kids. We created a cast of colorful characters to memorably convey 3 early childhood oral care tips via song and dance.

Meet the Monsters

We designed the early drafts of the characters in-house, determining each character’s role, personality, and visual design before taking them to our animation partners and working closely with them to develop the final lineup that you see here.

out-of-home

Doctor’s office materials

digital

credits

Client: Los Angeles Department of Public Health
Creative Director: Bruce Dundore
Art Directors: James Kevich & Elana Polan
Copywriter: Emily Levant & Bruce Dundore
Video Production: Awesomesauce