Let’s Drive Literacy

In February of 2020, Lexus dealerships came together to launch a nationwide book drive, collecting new and gently used books for children in their communities. The book drive was a massive success, with over 100 dealerships participating and nearly 23,000 books collected. In celebration of all the hard work put forth for this effort, I was tasked with the job of creating an engaging motion graphics video recapping the accomplishments of the book drive. Check it out below:

Credits

Client: Lexus
Art Director & Motion Graphics Editor: James Kevich
Copywriter: Bruce Dundore